Meet Your Physician

Dr. Shideh Chinichian, MD, FMCP-M

The Physician Behind TrendyMD Precision Medicine.

Founder & Medical Director | TrendyMD Precision Medicine

Known to her patients as “Dr. C”, Dr. Shideh Chinichian is a board-certified family medicine physician with over a decade of clinical experience and advanced certification in functional medicine.

She combines conventional medical expertise with a focus on precision medicine, prevention, and longevity, helping patients better understand their health and make informed decisions for the years ahead.

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Dr. Shideh Chinichian, founder of TrendyMD Precision Medicine, standing outdoors in front of greenery

Her Story

The Experience Behind a Different Approach.

Dr. Chinichian’s perspective has been shaped by years of caring for patients with a wide range of medical concerns, along with leadership experience within larger healthcare systems.

Throughout her career, she recognized that while modern medicine offers remarkable diagnostic and treatment capabilities, traditional care models often leave limited time for deeper evaluation, prevention, and meaningful follow-through.

Her own personal health journey further shaped her perspective, reinforcing the importance of understanding the person behind the medical history, not just symptoms or test results.

She founded TrendyMD Precision Medicine to create a practice built around the time to listen, the expertise to look deeper, and a commitment to thoughtful, personalized care that supports long-term health.

Qualifications

Credentials & Leadership

  • Board-Certified in Family Medicine (ABFM)
  • Functional Medicine Certified Professional – Medical (FMCP-M)
  • Medical Degree: Virginia Commonwealth University School of Medicine (MCV)
  • Founding Director and Treasurer, College of Functional & Integrative Physicians (CFIP)
  • Delegate, California Medical Association (CMA)
  • Former Chief Wellness Officer, Mercy Medical Group
  • Over a decade of clinical experience

Memberships

Affiliations & Professional Memberships

  • The Institute for Functional Medicine
  • American Academy of Family Physicians (AAFP)
  • College of Functional & Integrative Physicians (CFIP)
  • Sierra Sacramento Valley Medical Society
  • California Medical Association (CMA)
Dr. Shideh Chinichian seated on a grassy hillside at sunset, smiling toward the camera

Outside the Clinic

Outside of medicine, Dr. Chinichian enjoys staying active, spending time outdoors, and preparing nourishing meals. She believes that consistency, rather than perfection, is the foundation of lasting health.

Curiosity and lifelong learning are equally important to her, whether through travel, exploring new cultures, or learning new languages. These experiences bring perspective and balance to her life and reflect the same curiosity and openness she brings to her work as a physician.

In her words

A Message from Dr. C

In this short video, Dr. Chinichian shares why she practices differently: care that begins with listening, looks at the whole person, and stays personal and physician-led over time.

Watch on YouTube: Why I Practice Differently (opens in a new tab)

As Featured In

Interviews & Features

Media & Appearances

Dr. Chinichian has shared her medical perspective on prevention, women’s health, and everyday wellness through television, radio, and digital media.

Television & Video

Radio & Audio Features

View All Media Appearances on YouTube (opens in a new tab)Browse the media archive

Join the TrendyMD Precision Medicine Community

TrendyMD Precision Medicine was created for individuals who value thoughtful, physician-led care and a proactive approach to long-term health. Enrollment is intentionally limited.

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Affiliations & Professional Memberships