Who TrendyMD Is For
TrendyMD is designed for individuals who want a proactive, physician-guided strategy to optimize long-term health, protect performance, and resilience.
This model is well-suited for those who:
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Want proactive planning rather than reactive care
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Value personalized, data-informed insight over generic protocols
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Prefer continuity and depth over rushed, episodic visits
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Are comfortable with a cash-pay, membership-based model
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Prioritize longevity, prevention, and healthspan
TrendyMD complements primary care; it does not replace it.
A Different Approach to Health & Longevity
Most healthcare is built around short visits, symptom management, and insurance constraints.
At TrendyMD, the focus is on longitudinal strategy — understanding trends in your biology, identifying meaningful leverage points, and refining your plan as your life, priorities and data evolve.
This approach allows for:
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Thoughtful interpretation of health data over time
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Individualized recommendations aligned with your goals and capacity
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A sustained physician partnership focused on outcomes, not volume
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Structured access within a defined physician-guided model
This model integrates modern diagnostics, lifestyle optimization, and clinical judgment to help reduce risk, support resilience, and preserve performance — without one-size-fits-all protocols.
Physician Oversight
An ongoing medical relationship that allows care strategy to evolve as your health data, priorities, and life circumstances change.
Data-Driven Clarity
Objective insight from clinically appropriate labs and trend analysis—interpreted over time, not in isolation.
Personalized Strategy
Recommendations tailored to your biology, goals, and lifestyle rather than standardized protocols or one-size-fits-all plans.
Limited Enrollment
A cohesive, evolving medical strategy guided by a physician over time, rather than fragmented, visit-based care.
What this model makes possible
How it works
Care at TrendyMD follows a structured, longitudinal model designed to support clarity, continuity, and thoughtful decision-making over time.
Step 1:
Begin with a foundation program
Step 2:
Continue with ongoing membership
Step 3:
Refine strategy as your health evolves
12-Week Precision Reset
Foundational program for all new patients
A foundational program for all new patients, designed to establish baseline data, clarify priorities, and create a personalized long-term strategy.
Precision Medicine Membership
Ongoing health optimization & longevity care
Continued physician-led care focused on longitudinal oversight, data interpretation, and proactive strategy refinement over time.
TrendyMD Programs
Executive & Precision Plus Care
Invitation-only care for individuals with complex schedules or advanced coordination needs, delivered within a longitudinal, physician-led model.
A limited number of physician-led, intentionally designed programs to support long-term health optimization and longevity through an ongoing physician partnership.
TrendyMD is a cash-pay practice designed to complement primary care. It does not provide urgent or emergency care. Services are available to California patients only.
Meet Dr. Shideh Chinichian
Dr. Chinichian is a board-certified physician with advanced training in functional and integrative medicine. After years of practicing in high-volume, insurance-driven systems, she founded TrendyMD to offer a more intentional, personalized model of care.
Her work blends:
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Evidence-based medicine
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Precision and functional frameworks
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Lifestyle, metabolic, and resilience optimization
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Long-term thinking focused on healthspan, not just lifespan
The goal: to help patients make informed, strategic decisions that support sustainable health over time — without the limitations of episodic care.
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